Eat What You Love
Have you ever had to to stop eating your favorite food because of the pain it inevitably gives you? Kinda feels like a breakup, right?
Similar to breaking up with someone you cared about because the relationship didn't work, millennials often have to end their relationships with certain foods because of the pain they
feel from heartburn.
The idea behind this campaign is to remind the target audience that you can continue to eat the foods you love without guilt or pain. Each advertisement in this campaign is designed as if the foods are trying to win the viewer back by using a cheesy "take me back" line typically heard after a breakup.
This will be that friendly reminder that TUMS will be there to help continue the relationship with the foods that they love.
Keep on eatin'
In collaboration with: Isabella Giacalone