Seize the Moment - Australia
No one wants to look back wishing they had done more
It’s likely we’ve all feared that we’re going to look back at our life and wonder about what we've missed out on.
This fear causes us to want to make unforgettable memories, such as going on adventurous and wild vacations while we are still young enough to do so. Seeing people travel to cool destinations ignites an eagerness within ourselves to travel there as well, because we don’t want to miss out on experiences that we may never have the chance to have again.
We bring our idea to life by reminding our target audience that the only way they are going to make unforgettable memories is if they go see these destinations and
experience them themselves.
Consumers will be introduced to visiting Australia through print, social, and OTT ads
OTT ads can be shown on Hulu and Paramount+ with a “would you rather” choice to view one of two ads. The two choices of ads will revolve around different activities to do when you visit Australia and will also have a scannable QR code that will bring consumers directly to the Microsite
Email marketing will promote the amazing activities and opportunities that we offer and help to forge a deeper bond with our target
Online Display ads and post cards will further inspire our target to learn more about Australia and head to our microsite.
Our microsite, The Pouch, will be the home for where our target can learn more about the amazing adventures Australia has to offer and our exclusive email and mail offerings, and see beautiful images that are not blurred
After viewing the microsite, our target will have the chance to enter their email and home addresses to receive special messages and mail.
The app will help our target start to plan their trip to Australia with a personalized itinerary for what they would like to experience the most. The app will offer a discount code for one of the target's selected itinerary activities, thus prompting them to purchase the trip they have outlined on the app.
BRB booking my flight to Australia. Don't wanna miss out!
In Collaboration With: Jamie Goodman, Eve Fisher, Chris Peterson & Isabella Vuoso