Spotify - Do It All At Once
Because Gen Z live such busy lives, they frequently turn to multitasking during their day to save time.
Spotify Audiobooks can seamlessly be incorporated into their packed schedule, as audiobooks allow users to do more than 1 task at a time.
We will show that Gen Z can run through their daily schedule while using a single app for all their listening needs.
Out Of Home
Ads will be placed in popular city areas and public transportation spots. The ads will take relatable situations where people are multitasking, and show users that they can easily incorporate audiobooks, podcasts, and/or music into their routine.
Stickers
Stickers with QR codes will be placed in areas where Gen Z frequently multitasks, such as coffee shops, supermarkets, and gyms. Users can scan the QR code to get audiobook, podcast, and music recommendations that align with their location.
In App Pop-Ups
These pop-ups will introduce users to “Blended BOOKlists,” a feature that allows users to create a blended list of audiobooks with their friends.
Users can plug their to-do list into Spotify or import it from their Notes app, and Spotify will then create individualized to-do lists that incorporate the books on their BOOKlist. Users can get the first chapter free of the audiobooks that are on their to-do lists.
You can do everything at once!
In collaboration with: Jamie Goodman and Eve Fisher